Not So Cheery Cheerio's

Like most people on the planet, I love Honey-Nut Cheerios.

But their marketing strategies are waaay off.

There I was this morning, happily enjoying my bowl of yummy O's, when I happened to glance the little bee guy on the box. And it freaked me out: his eyes are totally soulless. He's in this happy little hug with an O, all cute and adorable, but his eyes are totally lacking any sort of soul whatsoever. "Eyes are the windows to the soul," are they not? So what's inside our Honey-Nut Cheerios mascot? You'd think it's be smiles and honey and everything Winnie the Pooh dreams about. But no. There's nothing there.

And what ever happened to the Nut in Honey-Nut, anyways? Never have I ever seen a cute little illustration of a nut (soulless or not) on the box. I don't even know what kind of nut it is. All it is is cute little honey bees (or maybe not so cute) with his little honey wand and Cheerio's "enlarged to show texture." MILK gets more publicity than the nut. Nut is totally jipped.

Maybe it is full of whole grains, but Honey-Nut Cheerios isn't as cool in my book anymore.

(PS-- I checked the honeynutcheerios.com website. Nothing on there says anything about the Nut. It's all "honey-drizzled goodness." I mean, what if you were allergic to certain nuts? How would you know it Honey-nut Cheerios would make you go into anaphalactic shock or not? COME ON, GENERAL MILLS. DON'T KILL THE PUBLIC.)

(PPS. I finally found it. On Wikipedia. It's almond.)